Introduction
Ploy is an AI-powered marketing platform that turns your website into a growth engine. Build, optimize, and publish high-converting marketing sites — powered by a team of AI agents that work alongside you.
Most questions are answered by Korra, our in-app AI assistant. She has full context on your account, your sites, and your deploys. These docs cover everything else.
Why Ploy?
| Challenge | How Ploy Helps |
|---|---|
| Building marketing sites requires dev resources | AI agents build, design, and ship pages for you — no code required |
| Design and copy iterations take days | Korra generates and refines designs, copy, and layouts in real time |
| Analytics are scattered across tools | Built-in analytics, visitor identification, GA4, and Search Console in one place |
| Publishing and hosting are separate workflows | One-click publish with instant deploys, custom domains, and automatic SSL |
| Brand consistency is hard to maintain | A living design system ensures every page stays on-brand |
| SEO is an afterthought | Structured data, meta tags, sitemaps, and robots.txt built in from the start |
Platform Building Blocks
1. Korra — Your AI Assistant
Chat-based AI agent that can build pages, write copy, conduct research, analyze performance, generate images, and manage your entire site. She lives inside the Ploy dashboard and has full context on your workspace.
2. Site Builder
Every site runs on a modern stack — Astro, React, TypeScript, and Tailwind CSS. You don't need to touch code. Korra handles the implementation while you steer the direction.
3. Design System
Your brand colors, fonts, spacing, and tokens are stored as a living design system. Every page and component inherits from it automatically, keeping your site visually consistent.
4. Analytics & Visitor Insights
Track pageviews, traffic sources, and visitor behavior out of the box. Ploy identifies companies visiting your site and connects to Google Analytics 4 and Google Search Console for deeper insights.
5. Integrations
Connect the tools you already use — GitHub, Figma, Google Analytics, Google Search Console, Notion, Slack, HubSpot, and more. Ploy reads from and writes to your existing stack.
Quick Start (≈ 5 minutes)
- Create your workspace — Sign up at ploy.ai and set up your workspace with your company name and website.
- Build or clone a site — Ask Korra to build a site from scratch, or clone an existing website from a URL.
- Preview and iterate — Review your site in the live preview. Ask Korra to refine the design, update copy, add pages, or adjust the layout.
- Publish — Hit publish to go live. Add a custom domain whenever you're ready.
What's Next?
- New to Ploy? Start with the Quick Start guide for a step-by-step walkthrough.
- Want to understand the key terms? Read Core Concepts for a glossary of Ploy terminology.
- Ready to connect a domain? Jump to Custom Domain Setup for automatic and manual DNS instructions.