Korra — Your AI Assistant

Build, design, write, research, and ship — all through chat.

Korra is the AI assistant that lives inside the Ploy dashboard. She can build entire websites, write marketing copy, run competitive research, analyze your analytics, generate images, and manage your deploys — all through natural conversation.

What Korra Can Do

CapabilityExamples
Build pages"Build me a landing page for our new product launch" · "Add a pricing page with three tiers" · "Clone this competitor's site and adapt it to our brand"
Design & style"Make the hero section bolder with a dark background" · "Update our brand colors to match this Figma file" · "Add scroll animations to the features section"
Write copy"Rewrite the headline to focus on ROI" · "Draft a blog post about our Series A" · "Make the CTAs more urgent"
Research"Analyze our top 3 competitors' positioning" · "Find keywords we should target for SEO" · "What are the top-performing pages on our site?"
Analytics"How much traffic did we get this week?" · "Show me our top pages by pageviews" · "Which companies visited our site?"
Images"Generate a hero image for the about page" · "Remove the background from this product photo" · "Find brand assets that match our color scheme"
Integrations"Pull our latest blog posts from Notion" · "Check our Google Search Console rankings" · "What's our Lighthouse score?"
Publish"Publish the site" · "Set up a custom domain" · "Roll back to the previous deploy"

How to Work with Korra

Start a Ploy

Open the Ploy dashboard and start a new chat. Every conversation is a ploy — a focused workflow where you and Korra collaborate on a goal.

Be Specific

Korra works best when you're clear about what you want. Compare:

  • "Make the site better"
  • "Add a testimonials section below the hero with 3 customer quotes, and make the background light gray"

Iterate

You don't need to get everything right in one prompt. Start broad, then refine:

  1. "Build a landing page for our AI product"
  2. "Make the hero more visual — add a product screenshot"
  3. "Change the CTA from 'Get Started' to 'Start Free Trial'"
  4. "Add social proof — show the logos of 5 customers"

Let Her Handle the Details

You don't need to specify fonts, spacing, colors, or code. Korra pulls from your design system automatically and makes design decisions that stay on-brand.

Tips for Best Results

Give context up front. "We're a B2B SaaS company targeting engineering leaders" helps Korra make better design and copy decisions.

Reference examples. "Make it look like the hero on stripe.com" or "Use the same layout as our competitors page" gives Korra a concrete target.

Ask for options. "Give me 2 headline options for the pricing page" lets you pick instead of iterating from scratch.

Use her for research first. Before building, ask Korra to research competitors, keywords, or design references. Better inputs → better outputs.

Behind the Scenes: Agents

For complex tasks, Korra dispatches specialized agents that work in parallel — one handling design, another writing copy, another researching competitors. You'll see their progress in the Ploy interface. Korra coordinates everything and brings the results back to you.

What's Next?

  • Start building — Follow the Quick Start guide to build your first site.
  • Understand the tech — Read Site Builder to learn how pages, components, and the design system work.
  • Get answers — Check the FAQ & Troubleshooting page for common questions.