Insights & Visitor Identification

See who's visiting your site and what they care about — built in, no setup required.

Every published Ploy site comes with built-in analytics and visitor identification out of the box. Ploy turns raw traffic into insight: what people are looking at, where they came from, and — for business visitors — which companies and individuals are behind the visits.

Built-in Insights

Every published Ploy site automatically tracks:

• Pageviews — Total and unique views per page
• Traffic sources: where visitors come from. Top Sources ranks the sites that refer visitors and leaves out clicks between pages of your own site. Ask Ploy's Agent for a channel breakdown to group visits as Direct, Organic Search, AI, Social, Referral, Email, Paid Search, or Paid Social. The AI channel counts visits from AI assistants such as ChatGPT, Perplexity, Claude, Gemini, and Copilot.
• Top pages — Your most-visited pages ranked by traffic
• Trends — Daily, weekly, and custom date range comparisons

Ask Ploy's Agent to surface these for you — "How's our traffic trending this week vs. last week?" or "Which pages get the most organic traffic?"

Visitor Identification

Ploy automatically identifies companies and individuals visiting your site. For each identified visitor, you can see:

Tip: Ask Ploy's Agent "Who visited our site this week?" or "Show me visitors from enterprise companies" to get a quick summary.

Enrichment credits and workspace limits

Identifying companies and people uses visitor-enrichment credits from your organization. A separate workspace enrichment limit controls how many of those shared credits this workspace may use.

If the workspace limit is reached while organization credits remain, use Increase limit in the warning to open Settings → Enrichments. Raising the workspace limit can resume enrichment, but it does not add credits to the organization. See Credits for the difference between these two controls.

Privacy

Visitor identification is privacy-conscious and does not use cookies. No additional consent banners are required.

Asking Ploy's Agent About Visitors

You don't need to navigate dashboards manually. Ploy's Agent can answer visitor and insight questions conversationally:

• "Who visited our site this week?"
• "Show me visitors from enterprise companies"
• "Which companies keep coming back to our pricing page?"
• "Create a dashboard showing pageviews, top pages, and visitor companies"

What's Next?

• Understand enrichment usage — Read Credits for organization visitor-enrichment credits and workspace limits.
• Reach out — Use Contact Tools to find and verify contact details for the people and companies visiting your site.
• Go deeper — Connect GA4 and Search Console from the Analytics guide.
• Connect more tools — See the Integrations overview for the full list of available connections.